Mission

  • For Wall Street English: To build a “We teach we care image” and reduce commercial promotion for sustainable growth
  • For customers: To reward and encourage students following Good study habits
  • For employees: A tool to motivate student studying on-track, make students happy and get more internal revenues

Description

OFFICIAL WEBSITE: http://learnandwin.wallstreetenglish.edu.vn/

  • Students earn points when they Follow WSE’s Good Study Habits, Referring their friends to study at WSE or Renewing their course.
  • The points could be redeemed for the rewards that the students like.

Development process

Preparation

Timeline: From 1st February 2015 to 31st March 2015

  • Conducted research among the students to get their insight, behaviour and reward preference
  • Developed scheme of points for each action and the reward list; prepared the budget estimation report
  • Liased with Digital team for developing the front-end website design and IT Team for the back-end system, tested and reported bugs for fixing
  • Prepared content for the website, sales materials (brochures, flyers) and in-center signage
  • Provided training for all employees in Head Office and Centers to ensure their understanding; conducted research and collected feedback about the program.
  • Tracked and report about the program in terms of user preference and behaviour.

Launching

Timeline: From 1st April 2015 to 30th April 2015

Communication channels: 

Offline:

  • Brochure
  • Students’ computer screens
  • In-center digital channels: TV LCD Screens in public area, Projector screens
  • In-center Signages

Online: 

  • Email to all students and alumni

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Promotion: 

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Re-branding

Timeline: 1st August 2016

Communication channels: 

Offline:

  • Brochure
  • Students’ computer screens
  • In-center digital channels: TV LCD Screens in public area, Projector screens
  • In-center Signages

Online: 

  • Email to all students and alumni

Promotion for 1st Login:

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